Vingroup, Vietnam’s largest private conglomerate, has solidified its market leadership across various industries by focusing on one core principle: putting the customer first. From real estate to technology, the company’s customer-centric approach has been the key to its success.
While some businesses may achieve success in a single sector by chance, Vingroup’s sustained growth across multiple industries reflects a solid foundation of values. The company’s commitment to understanding and meeting customer needs has been integral to its rise, with its subsidiaries consistently leading in their respective markets.
From Instant Noodles to a Thriving Business Empire
Vingroup’s customer-first philosophy traces back to its early days in the 1990s, when founder Pham Nhat Vuong introduced instant noodles to the Ukrainian market. At the time, locals were unfamiliar with the product, so Vuong and his team took a hands-on approach by demonstrating how to prepare the noodles. This personal engagement helped overcome initial skepticism, fostering customer trust and leading to widespread adoption. This early experience taught Vingroup the importance of building direct relationships with consumers.
As the company grew and diversified into various sectors, its focus on customer insight remained unwavering. For instance, before launching Vinpearl, its hospitality arm, Vuong conducted research in Thailand and Singapore to understand customer preferences. This research allowed Vinpearl to offer services tailored to the needs of both Vietnamese families and international tourists, establishing it as a leader in Vietnam’s hospitality sector.
Innovating with the Customer at the Forefront
This customer-first mindset extends to Vingroup’s venture into the automotive industry with VinFast, Vietnam’s first homegrown carmaker and its first electric vehicle (EV) manufacturer. Acknowledging the global shift towards sustainable transportation, VinFast designed EVs that blend advanced technology with features tailored to local preferences. Even after transitioning entirely to EV production, VinFast continued to support its gasoline vehicle customers with enhanced warranties, mobile servicing, and a decade-long after-sales service—efforts far exceeding industry standards.
VinFast’s commitment to customer satisfaction has not only driven its success in Vietnam but also helped the company expand into international markets, including North America, Europe, and Southeast Asia. As it now ventures into the Middle East, VinFast is poised to replicate this customer-focused approach, ensuring it meets regional consumer expectations. With flagship models like the VF 8 and attractive benefits such as extensive warranty coverage for both the vehicle and its battery, VinFast continues to prioritize peace of mind for its customers.
These initiatives by VinFast, along with Vingroup’s other subsidiaries, underscore a continuous dedication to understanding and addressing customer needs. By consistently adapting to market demands and prioritizing customer satisfaction, Vingroup sets a powerful example for long-term business success. As it expands into global markets, one thing remains clear: putting customers first is not just a strategy—it’s a timeless principle that drives sustainable growth.
