Drawing inspiration from Abu Dhabi’s brutalist and modernist architectural influences, as well as BMW’s renowned design excellence, this unique pavilion aims to be a center for dialogue, inspiration, and cultural exchange at the prestigious art event.
As the VIP mobility partner for the Abu Dhabi Art Fair, which runs from November 20 to 24, BMW Middle East and Abu Dhabi Motors will provide ten BMW 7 Series vehicles for VIP transport. In addition, the brands will showcase their commitment to supporting the local creative community through their involvement in design, art, and culture.
Omar Al Gurg, founder of Modu Method, designed the BMW Majlis Fann pavilion to blend regional architectural influences with BMW’s values of innovation and boundlessness. Reflecting iconic landmarks of Abu Dhabi, the design incorporates flowing forms, arches, and modular elements. The interior features metallic surfaces and sand-colored textures that evoke both BMW’s sleek aesthetics and the UAE’s desert landscape.
Karim Christian-Haririan, Managing Director of BMW Group Middle East, commented, “Our collaboration with Abu Dhabi Motors and Omar Al Gurg at the Abu Dhabi Art Fair reflects our deep appreciation for local talent and creative arts. BMW has always recognized the link between art, design, and community. The Majlis Fann pavilion, in partnership with Abu Dhabi Motors, is not only a space of aesthetic and architectural significance but also a celebration of the UAE’s cultural heritage. By merging Al Gurg’s vision with BMW’s spirit of innovation, we’ve created a distinctive space that honors both heritage and cutting-edge design, blending comfort, functionality, and storytelling.”
The Majlis Fann pavilion will offer a welcoming environment for visitors to experience art, engage in discussions, and enjoy performances, all within a setting that merges tradition with modern design. It will serve as a unique gathering space that brings together contemporary design, regional culture, and artistic innovation.
Majlis Fann serves as an annual platform for young collectors to connect with Abu Dhabi’s vibrant art scene, fostering the next generation of art enthusiasts. The BMW Majlis Fann will feature thought-provoking talks and performances, including topics such as the evolution of Arab art and guidance on the care and storage of art. The pavilion will also host exclusive art previews, music evenings, and public art sessions, making it a true hub for creative exchange.
As it welcomes art lovers, collectors, and creators, the BMW Majlis Fann will also provide an opportunity to explore BMW’s legacy of design excellence. This partnership with the Abu Dhabi Art Fair reinforces BMW’s commitment to promoting cultural dialogue, supporting local talent, and fostering meaningful connections within the global art and design community.
