PEUGEOT is redefining how customers in the UAE experience driving by launching a new car subscription model in collaboration with Invygo and Yelo. This innovative offering marks the brand’s entry into the regional subscription space and is designed for those who seek flexibility, digital convenience, and the freedom to drive without long-term commitments.
Through this new pilot program, PEUGEOT becomes the first Stellantis brand in the Middle East to be accessible via a car subscription platform. The service debuts in the UAE, with plans underway to expand across the GCC in the coming phases.
At the heart of this initiative is a seamless, tech-driven process. Users can subscribe to a PEUGEOT vehicle entirely through their smartphone — skipping the traditional dealership visit, eliminating paperwork, and avoiding upfront costs. The offering is tailored for a new generation of drivers who value urban mobility, modern design, and on-demand access over ownership.
The vehicles are provided through Yelo’s operational leasing model and made available on Invygo’s user-friendly subscription platform. This creates a hassle-free experience, particularly appealing to young professionals, first-time drivers, and those who prioritize digital solutions in their daily lives.
This move aligns with PEUGEOT’s strategy to expand its mobility footprint in the region while appealing to a broader lifestyle-oriented customer base. The brand’s focus on design, driving pleasure, and intuitive technology makes it a natural fit for the subscription economy.
Leaders at Stellantis, the parent company of PEUGEOT, view this as a step toward a more connected and adaptable automotive future in the Middle East. The brand is using the pilot to better understand regional consumer needs and set the stage for a wider rollout involving other Stellantis marques.
Invygo, known for its app-based approach to car access, plays a central role in delivering this streamlined service. With a track record of making car subscriptions accessible and transparent, the company is continuing its mission to offer modern alternatives to traditional car buying.
Yelo, meanwhile, is leveraging this partnership as part of its fleet expansion and market diversification strategy in the UAE. The company remains focused on evolving into a comprehensive mobility provider, and this collaboration underscores its commitment to smarter, more agile transport solutions.
This program not only marks PEUGEOT’s first foray into vehicle subscriptions in the region but also signals a broader transformation in how automotive brands approach access and ownership. As the initiative grows, it is set to lay the groundwork for future mobility offerings across the Stellantis portfolio.
