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Reading: Experience the immersive MINI-EVerse Pop-Up at Alserkal Avenue on November 2 and 3!
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ALL WE DRIVE > Lifestyle > Experience the immersive MINI-EVerse Pop-Up at Alserkal Avenue on November 2 and 3!
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Experience the immersive MINI-EVerse Pop-Up at Alserkal Avenue on November 2 and 3!

Published October 25, 2024
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AGMC and MINI Middle East are thrilled to invite guests to the MINI-EVerse, an interactive pop-up event that will take attendees on a multi-sensory journey through the seven unique driving modes of the iconic MINI.

Set for November 2 and 3 at The Yard, Concrete, Alserkal Avenue, this is more than just a car exhibition; it’s an engaging exploration of what makes MINI exceptional. Visitors will have the chance to interact with various MINI models, including the MINI Aceman, MINI Countryman, and MINI Cooper 3-door.

What truly sets this event apart is the immersive experience through seven distinct rooms, each representing one of MINI’s driving modes. Guests can begin in Core Mode to uncover the essence of MINI, appreciate its timeless allure in Timeless Mode, wander through a vibrant MINI forest in Green Mode, find tranquility in Balance Mode, enjoy thrills in Go-Kart Mode, experience the sensory delights of Vivid Mode, and finally, leave with personalized MINI items in Personal Mode.

Each area within the MINI-EVerse is meticulously crafted to engage the senses, allowing visitors to see, feel, smell, and connect with the brand in a fresh and exciting way.

Whether you’re a devoted MINI enthusiast or simply seeking a unique, family-friendly outing, this pop-up guarantees fun, excitement, and plenty of Instagram-worthy moments.

The MINI-EVerse pop-up is open to everyone. Don’t miss this special experience—mark your calendars!

When:

  • Saturday, November 2: 4 PM to 10 PM
  • Sunday, November 3: 10 AM to 10 PM

Where:
The Yard, Concrete, Alserkal Avenue, Dubai

TAGGED:MINI-EVerse

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