As Audi prepares to enter Formula 1 with its own factory operation this March, the brand is making a strong lifestyle statement even before lights go out on its debut race. The newly revealed adidas x Audi Revolut F1 Team collection marks the beginning of a long-term collaboration between the German automaker and the global sportswear giant.
Available globally starting February 19, the launch collection introduces more than 160 pieces spanning teamwear, fanwear, footwear, and accessories setting the tone for what will be multiple drops throughout the 2026 season.
Motorsport Meets Modern Streetwear
Audi’s entry into Formula 1 is more than a racing program it’s a strategic global brand expansion. Partnering with adidas signals a clear ambition: to build a worldwide community that extends beyond the paddock.
The inaugural drop is divided into two key segments:
Teamwear Collection
Official high-performance apparel developed specifically for the Audi Revolut F1 Team’s operational needs.
Fanwear Collection
Lifestyle-driven pieces designed for everyday wear not just race weekends.
Both lines reflect adidas’ premium standards in comfort, material quality, and functional design.
Inside the Fan Collection
The fan range blends motorsport identity with contemporary fashion. It includes:
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T-shirts
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Hoodies
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Jackets
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Caps
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Sneakers
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Accessories
The lineup is structured into three key categories:
DNA Range
Core essentials built around the team’s primary colors and clean branding, forming the foundation of the Audi Revolut F1 Team identity.
Elevated Fanwear Range
More lifestyle-focused pieces that emphasize subtle branding, minimalistic aesthetics, and comfort-driven design.
Driver Merchandise
Exclusive apparel dedicated to Audi’s Formula 1 drivers, Nico Hülkenberg and Gabriel Bortoleto.
Limited-edition capsule drops are also planned throughout the season, adding collectible value and keeping the collection dynamic.
Performance-Engineered Teamwear
Earlier this year in Berlin, Audi and adidas showcased the official teamwear that will be worn trackside throughout the season.
Each garment is purpose-built:
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Lightweight, performance-driven apparel for drivers
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Ergonomically tailored pieces for engineers working long race weekends
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Durable, function-focused clothing designed to support mechanics in high-pressure pit conditions
The color palette draws inspiration from the titanium-grey finish of the Audi R26 Formula 1 car, complemented by signature red accents that define Audi’s F1 visual identity.
A Strategic Lifestyle Play
Audi’s Formula 1 entry represents a major brand evolution, and this collaboration with adidas reinforces its intention to blend high-performance engineering with cultural relevance.
Rather than limiting merchandise to traditional motorsport fans, the collection is clearly positioned to appeal to a broader audience merging racing heritage with everyday streetwear appeal.
Availability
The full adidas x Audi Revolut F1 Team collection including both Teamwear and Fanwear becomes available globally starting February 19 via:
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The official Audi Revolut F1 Team e-commerce platform
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adidas.com/motorsport
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Selected adidas and Audi retail partners
This launch signals that Audi’s Formula 1 project is as much about brand culture as it is about lap times. By partnering with adidas from day one, Audi is building a visual and lifestyle identity that aligns performance engineering with global fashion influence.
With multiple drops scheduled throughout the season, this is only the beginning of Audi’s Formula 1 story both on and off the track.
