BMW Group Middle East is celebrating a historic milestone, achieving record-breaking sales across its BMW, MINI, and BMW Motorrad brands in 2024. The Group saw remarkable growth, with BMW sales rising by +15.4%, MINI increasing by +16%, and BMW Motorrad growing by +4.6% compared to the previous year.
The Middle East has now emerged as the third-fastest-growing market globally for BMW, underscoring the strong demand for the Group’s innovative offerings. This includes a significant rise in the popularity of electrified vehicles, which saw an increase of +2.7% over 2023. Among the highlights of the year, the BMW 7 Series, a flagship model in the upper premium segment, achieved an impressive +12.8% growth in sales.
Karim-Christian Haririan, Managing Director of BMW Group Middle East, commented: “This remarkable achievement in 2024 reflects the Middle East’s deep passion for innovation, luxury, and performance. The growth compared to last year not only demonstrates our ability to reach new heights but also strengthens our connection with valued customers across the region. This success motivates our team to continue delivering outstanding experiences, particularly through our expanding range of emission-free vehicles. I’d also like to extend my heartfelt gratitude to our importers, whose unwavering commitment and contributions have been essential to our success.”
The BMW Group Middle East also reported impressive growth in After Sales, with an 11% increase in 2024 compared to the previous year. The strong loyalty of customers to the authorized BMW service network is evident, with over 12% retention of vehicles in the 7-10 year age bracket.
This achievement reflects the strong performance of BMW Group’s authorized importers across the Middle East, who have invested in state-of-the-art Retail.Next facilities in key locations like Dubai and Abu Dhabi. These showrooms provide customers with an exceptional brand experience.
Looking ahead to 2025, BMW Group Middle East remains optimistic, focusing on the upper premium segment, M Performance models, and expanding its electrified vehicle lineup. The Group is well-positioned to build on its success and continue delivering unparalleled value to customers in the region.
