On February 4, as Lincoln celebrates 103 years of innovation and luxury, the brand wraps up a successful 2024, with a 17% year-over-year sales growth. The United Arab Emirates and Saudi Arabia stood out as Lincoln’s strongest markets, both posting a 21% YoY increase in sales.
Ravi Ravichandran, President of Ford Middle East, expressed gratitude for the commitment of their distributor partners, stating, “Their hard work has been crucial in driving Lincoln’s success this year, cementing our position as one of the most sought-after luxury automotive brands.” He also shared enthusiasm for upcoming launches, saying, “We’re excited to introduce the all-new Lincoln Navigator, completing our refreshed lineup, alongside the redesigned Nautilus and Aviator. As our flagship SUV, the Navigator will showcase the first-ever Lincoln Split Gate and the Lincoln Rejuvenate multisensory experience, setting a new standard for luxury SUVs in the region.”
The Lincoln Nautilus and Corsair led the charge as the brand’s best-sellers in 2024. The newly launched Nautilus offers two powertrain choices: a 2.0-liter turbocharged four-cylinder engine delivering 250 horsepower and 380 Nm of torque, and a hybrid option combining a 2.0-liter turbo engine with a 100kW electric motor for a total output of 310 horsepower. The 2025 model also features an impressive 48” display – the largest in its class – and is the first Lincoln vehicle to offer Lincoln Rejuvenate, a multisensory experience designed to help reduce stress and enhance relaxation.
The Corsair, with its compact SUV design, offers a balance of style, versatility, and a luxurious interior. Powered by a 2.0-liter turbocharged engine, it generates 250 horsepower and 373 Nm of torque. Meanwhile, the Aviator, a large three-row SUV, saw a remarkable 46% sales increase, delivering powerful performance from its 3.0-liter twin-turbo V6 engine, which produces 400 horsepower and 563 Nm of torque.
Looking ahead, Lincoln is excited for the launch of the all-new Navigator in the Middle East later this year. This flagship SUV will elevate the brand’s luxury and capability, further enhancing the lineup.
